The Five Launch Buttons of SEO Success

In today’s rapidly-evolving marketplace, Search Engine Optimizers must go well beyond the standard SEO practices that once held sway over the web. With the rules of visitor engagement constantly changing, optimizers who restrict their efforts to basic SEO will be in for a rude awakening -- both in terms of visitors and revenue. Currently, there are five launch buttons that belong on every optimizer’s control panel. Together, they underscore a certain reality prevalent in today’s marketing universe – full optimization must consist of a complete range of integrated tactics working in tandem. Here they are in no particular order --

Technical SEO
Yes, good old on-page optimization is necessary. But even more important is mastering the machinery of technical SEO. Enrich and enlighten yourself with all aspects of this technical universe, including server-side settings, sitemaps, server response codes, and rewrites.

Social Media
The big push for social media, of course, is driving major traffic from all those social sites. Proven ways to capture big crowds are: developing fan-acquisition strategies, building a following and optimizing YouTube content.

Links
Effective link-building is a big boost to optimization. Building strong external links requires strategies such as creating directories and association sites. Naturally, you’ll want to integrate these efforts with internal link optimization on social media platforms such as Facebook. For maximum marketing muscle, it’s a good idea to strike a balance between external and internal links.

Information Architecture
The importance of information architecture cannot be overemphasized. This crucial phase involves organizing content on your site, determining folder structure, and labeling elements.

Content Marketing
Content is the key to bringing visitors into the fold. A savvy optimizer must be well-schooled in content creation. Part of the process is knowing the difference between effective and ineffective content ideas, as well as understanding keyword research, content gaps, and content distribution.

If you have any questions or comments about effective SEO, or about any other marketing topics, feel free to send them our way. You can connect with The Young Company team at 949-376-8404 #205 or byoung@youngcompany.com. And be sure to follow us for the latest industry news and tips.